Spotify – Price Discrimination

Spotify was founded in 2006 by Daniel Ek (Ek) and Martin Lorentzon (Lorentzon) in Stockholm, Sweden, as a streaming platform service that offered digital audio content such as music and podcasts. The term ‘Spotify’ was the outcome of a brainstorming session between Ek and Lorentzon. When the duo was thinking of various potential names for the company, Ek misheard one of the names as Spotify. After a search on Google revealed that the name was not listed, they decided to name their company Spotify, a combination of ‘spot’ and ‘identify’. ..